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Social Media Sites: Who is the Customer?

I recently saw a tweet from @Jpostman which said "@Pistachio @kim @film_girl @facebook Intelligence in Facebook is there for all the wrong reasons: to sell, not to improve user experience". I replied and said "@jpostman @Pistachio @kim @film_girl @facebook That's because facebooks users are its product, its advertisers are its customers."

I didn't think I was sharing anything new or original, after all, who is it who pays sites like Facebook?

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